Things to make you go OOH – UK goes Windows Phone 8 crazy

The Windows Phone 8 advertising juggernaut pushes on here in the Britain with the get-go of a huge 'out of home' (OOH) interactive campaign.

We have already seen a massive push from Microsoft here with the likes of Tv ad, Billboards and fifty-fifty events to "meet windows telephone". This fourth dimension they are taking an interactive approach to showing off Windows Phone eight.

The endeavor is fix to terminal for the next critical ii weeks hither in the UK and aims to get the busy 'about town' consumer to engage with the new operating system. They will be using twenty 4 interactive displays in shopping centres to let folks to upload their photos and showtime names and fifty-fifty configure their dwelling screen. After, these are going into a national circulate campaign which will run across 450 screens in public places such as shopping centres the London Surreptitious, Cinemas, Runway Stations and other 'high visibility' sites over a two week period.

Meet Windows Phone demo - Westfield

We have already seen quite a push for Windows Telephone in the Westfield shopping centres hither in London, many of the in-mall displays are pumping out images of the HTC 8X and 920 during the day. This next stage looks to accept that fifty-fifty further by bringing in a social media element and also the interactive screens should prove fun for shoppers to play with. Images from the adverts will so be put on the Facebook Windows Phone UK folio where folks can tag and share. It sounds like a hoot right?

Here is what Rory Behrman, concern director at UM London, had to say nearly the new button:

"To pull off a media and technological feat of this scale required a huge amount of collaboration from all the parties involved. Nosotros're delighted at the consequence – a truthful embodiment of the individuality that the Windows Phone experience delivers."

We'll be sure to head along there and check out how the displays and interactivity are faring with the folks in the mall. It would certainly be dainty to run across even more engagement from Microsoft with the public for Windows Phone viii. At this point at that place really isn't any reason why this kind of sustained marketing should stop until general awareness and true momentum are established. At that place is still a huge battle alee with the likes of Android and iOS devices dominating mindshare for the UK public.

Windows Telephone Launch Activities

Microsoft Uk seem excited about the latest drive to seek awareness. From Diane Perlman, marketing communications atomic number 82 for Windows Phone Great britain:

"This idea had the wow cistron right from the showtime and I'yard thrilled to see it coming to life in cinemas and shopping centres across the UK. With this innovation, we are enabling consumers to get involved in our campaign, go 'famous' and run into first-mitt how Windows Phone is unique to each one of us. The consequence is slick, like shooting fish in a barrel to employ and fun to collaborate with, just like Windows Phone."

We're really pleased so far at the drive to interact with the public and information technology has been a welcome change to see Windows Telephone getting some serious airtime. Nosotros actually need this to keep, we cannot stress enough the importance of a sustained push rather than a big blindside. We think later two years Microsoft is starting to get it. Nosotros expect forward to seeing what they practice next.

Let us know what y'all think of this latest attempt to button Windows Phone 8, think of any other things Microsoft could try? Allow us know in the comments beneath..

Source: The Drum

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Source: https://www.windowscentral.com/things-make-you-go-ooh-uk-go-windows-phone-8-crazy

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